Soft and fluffy down alternative pillows

The plush line. Same microfibre fill, much less of it packed in, so the pillow gives under a head instead of holding it up.

These are the pillows for a stomach sleeper and for anybody who has spent a year fighting a pillow that is too tall. The fill is the same down alternative microfibre as the gusseted line; the difference is density, and density is what firmness actually means in a pillow.

Two levels sit on this shelf. The standard fluffy pillow is medium, and the one labelled soft support is the lower of the two. Which loft suits which sleeping position is worked through in How to choose a pillow for the way you actually sleep.